Art Direction - Interiors

At Sweetpea & Willow I co-directed a series of interiors-focused photoshoots to showcase new and existing collections. In my role, I researched current and upcoming trends and produced detailed mood-boards, sourced locations, dressed sets and directed photography. With the brand’s established reputation as a luxury retailer, each shoot possessed a consistent sense of glamour and desirability.

My role also involved creating fresh in-store roomsets, and fully redesigning the London showroom in 2018.

Art Direction・Interior Design・CAD